There's more to crafting a company’s visual identity than just placing a name in a square and calling it a day

Logo designers are in high demand, and it's for good reason — a logo is often a company's first impression, one that can impact a customer's brand perception, purchase decisions and overall attitude toward a product.

A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the business’s intended message. 

Here are the key five principles in logo design:

SIMPLE
MEMORABLE
TIMELESS
VERSATILE
APPROPRIATE